Intellectual Property

In weeks 5 and 10 we had workshops with Naomi Korn, the Founder and Managing Director of ‘Naomi Korn Associates’- one of the UK’s leading management consultancies specialised in copyright, data protection and licensing. During those classes, we got an insight in Intellectual Property Rights and we applied them to our own professions as well as our start-ups.  During that session, we learnt how to protect our rights and how to respect the work of other artists.

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According to the information that I found on the Government website, IP is a legal form of protection of tangible ideas. The IP law stops people from selling, using and importing  ideas of others. You can protect your Intellectual Property by patents, trademarks, design and copyright.

Important facts about copyright:

  • Copyright protects the expression of ideas, not the idea itself.
  • Copyright lasts for the lifetime of the author plus 70 years
  • Copyright is automatic
  • Copyright can be inherited

What does it mean for me as a dancer and a teacher?

I must get The Music Licence in order to play music in the public space for both teaching and performing. Moreover, I must seek additional permission to post the footage on social media. Naomi also mentioned very important thing, the minute we upload any work on social media we lose the copyright to the creation.. Wait what? Don’t panic! There is a solution to promote your artistic work and make sure your rights are protected. Creative Commons is the organisation that supports global movement of sharing and collaboration. CC provides free copyright licences to everyone who wishes to share their work to the public. Here is the list of licences available. You can choose, how you want to share your work.

Types of licences:

CC zero

CC  BY                  ‘ Attribution’

CC BY SA             ‘Attribution + Share Alike’

 

CC BY NC            ‘ Attribution’ +‘ Non- Commercial’

CC BY ND            ‘ Attribution’ + ‘No Derivative‘

CC BY NC SA       ‘ Attribution’+‘ Non- Commercial’+ Share Alike’

CC BY NC ND      ‘ Attribution’+‘ Non- Commercial’ + ‘No Derivative‘

 

Zero- no obligation you can freely use the work

BY –The work has been made by someone. In order to use it you need to credit the author.

SA- Others can use it, however they need to keep it under the same licence. To keep the work in the community.

NC – ‘ Non- Commercial’. Others can copy, display, perform and remix your work for non- commercial purpose only.  You need to buy a licence ,if you want to use it for commercial purpose.

ND – This licence allows to share the work for non- commercial use, as long as it’s passed unchanged.

NC SA – Non-commercial + Share Alike Allows others to remix and use your work for  non-commercial purpose, as long as they credit you and license their new creations under the identical terms.

NC NDit’s the most restrictive off all licences. You can download and share the work with others, but you can’t alter it in any way or use it commercially.

 

How can I apply the IP knowledge to the start-up?

As a start-up group, we settled down with an idea of designing fashionable and protective clothing for dancers. How can we look for potential investors and make sure they won’t “steal” our idea? Firstly, the idea itself is not protected by a copyright but there are ‘tangible parts’ we can protect. The name, drawings, videos, description of the product and the product itself is protected by a copyright. Design falls under the category of IP, therefore we can protect it too! To make sure our idea is safe, we need to ask the potential investors to sign a non-disclosure agreement. If they refuse to do so, then we have two options: show them the idea and pray for the best or, as Naomi Korn advises us, ‘Walk away’!

Fun fact!

During the class, Naomi mentioned that photographs of Eiffel Tower at night are protected by copyright law and cannot be used publicly. Could I be punished for uploading the picture of Eiffel Tower on Social Media? Yes, and here is why:

The lights on the Eiffel Tower were installed in 1985. They are considered as an artistic works. Therefore, taking photographs of Eiffel Tower at night for commercial use is illegal.

Oh copyright, you’re so much fun!

References:

Creative Commons. (2018). When we share, everyone wins – Creative Commons. [online] Available at: https://creativecommons.org/ [Accessed 2 Dec. 2018].

GOV.UK. (2018). Intellectual property and your work. [online] Available at: https://www.gov.uk/intellectual-property-an-overview [Accessed 2 Dec. 2018].

Prsformusic.com. (2018). Live performances licences. [online] Available at: https://www.prsformusic.com/licences/live-performances [Accessed 2 Dec. 2018].

Notes taken from Intellectual Property Rights workshop with Naomi Korn, 23 of October 2018 and 27 of November 2018

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