Project management

Throughout the course I have been running various projects, some in the group while others I undertook individually. According to Project Management Institute (2019), project management ‘it’s a temporary endeavour undertaken to create a unique product, service or result’. I already had an experience of running different projects throughout my professional career but I never looked into the theory.

This year we have been encourage to learn Agile PM Project Management methodology. Agile PM is a product development methodology that helps to deliver the product on time in the best possible quality (ILX group, 2015). DSSM approach is based on the eight principles:

  • Focus on the business need
  • Deliver on time
  • Collaborate
  • Never compromise quality
  • Build incrementally from firm foundations
  • Develop iteratively
  • Communicate continuously and clearly
  • Demonstrate Control

Two biggest projects that I worked on this year were the start-up and the brief for Rexona. Both of those were completely different but after understanding the principles of Agile PM, I understood that applying those rules for any project can bring better results.
If I were to pick two points that I will always pay special attention to while managing a project, I would definitely point out ‘ never compromise quality’ and ‘develop iteratively’.

In both projects I experienced that quality is the most important. Delivering something that doesn’t bring any value is pointless. In my start-up group we faced pivot or persevere moment, when we couldn’t source materials for our product. The biggest value of Danzza is to protect dancers, therefore we couldn’t produce the product with low quality padding. Similarly, while delivering the brief I had to make a tough decision, whether to push and submit  for the D&AD competition or let it go and deliver (on time), for the assessment. I knew that the quality of my video at the time didn’t much the competition standards. I didn’t take it as a failure however, I took this opportunity to learn and allowed myself more time to grow.

When it comes to the iterative development allowing enough time to get to the solution is very important. According to Agile Business Consortium(2014), in order to fulfil this principle, DSDM teams need to:

  •     Build business feedback into each iteration
  •     Recognise that most detail should emerge later rather than sooner
  •     Embrace change – the right solution will not evolve without it
  •     Use iterative development to encourage creativity, experimentation and learning

Additionally, it is extremely important to understand our client’s need and develop desired solution. Going back to the brief and making sure that the evolving solution is on the right path. I couldn’t have done that if I didn’t have the support and feedback of my tutor Janja and the whole class. Usually, I tend to rush with solutions while working on the project. This time I ended up on the opposite extreme and spent a lot of time trying to develop the wrong idea. Embracing the change and allowing myself to come up with a new idea, brought good results. This was the moment when I used my full potential to deliver a this project.

Thinking about the project and the Agile PM, I understood the theory behind the practice. It was quite unusual because traditionally we learn theories  first, before we put them into practice. This module helped me understand my way of working better and helped me to see the scope of project management. I will benefit from this experience in the future as now I am more aware of how to approach things and what to do in particular situations.




Agile Business Consortium. (2014). The DSDM Agile Project Framework (2014 Onwards). [online] Available at: [Accessed 28 Apr. 2019].


Project Management Institute. (2019). What is Project Management?. [online] Available at: [Accessed 28 Apr. 2019].


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