Project management

Throughout the course I have been running various projects, some in the group while others I undertook individually. According to Project Management Institute (2019), project management ‘it's a temporary endeavour undertaken to create a unique product, service or result’. I already had an experience of running different projects throughout my professional career but I never... Continue Reading →

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Making the video

After I got my concept ready I had to decide how to deliver the idea. I had options either to make two minutes video or prepare eight jpegs. I was tempted to go with the easier path and create jpegs but I had a feeling that the concept was too complex to show it on... Continue Reading →

From research to ideas.

Delivering brief to the client it’s always a challenge. Especially if we do it for the first time, to the client  we don’t know. During the research process I didn’t have a chance to contact the company and talk to them as it would look in a normal circumstances. Instead, all information had to be... Continue Reading →

Kaja’s Reflective Essay

As the design thinking module ended and my first ever experience with a start-up is coming to an end, it is a good time to sum up and reflect on this journey. I arrived to the business school as a dancer who did not have much experience in business. Back then, I would not imagine... Continue Reading →

Dragon’s Den

  Before the final presentation I was wondering how are we going to show our business in an engaging way  in only 6 minutes? We had to include our research, finance, marketing and sales strategy and of course the problem we are trying to solve. We pitched few times already and we felt pretty confident... Continue Reading →

Pivot or persevere?

  As a start-up we encountered many obstacles on our way, some of them were easy to deal with while others caused us a lot of stress. In February our product wasn’t anywhere near being ready. We bought fabrics, however we couldn’t get the padding material. The shock absorbent material that we wanted to use... Continue Reading →

What’s gonna work? Teamwork!

  When I think about teamwork I have a ‘Teamwork song’ from Wonder Pets cartoon. A duck, hamster and a turtle sing that whatever the problem is, it can be solved by working as a team. Working in a group can be fun but sometimes can  be also difficult. This semester we spoke a lot... Continue Reading →

Buy or not to buy?

Few weeks ago during one of the classes we were debating what drives people to buy products and where the customers journey begins and ends. Firstly, we  have been given a task to give examples of one thing we purchased recently and say how and why did we buy it? There were many different examples... Continue Reading →

Move more, live more, be happier.

For the past month I have been working on the D&AD brief for Rexona. The brief asks to create an inspiring idea to get the world moving. Focusing on men and women aged between 13 and 25. When I first saw the brief I was really excited, I thought it was a perfect opportunity for... Continue Reading →

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