Move more, live more, be happier.

For the past month I have been working on the D&AD brief for Rexona. The brief asks to create an inspiring idea to get the world moving. Focusing on men and women aged between 13 and 25. When I first saw the brief I was really excited, I thought it was a perfect opportunity for... Continue Reading →

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Advert and Bright Ideas Final

Last week was busy and very exciting! We were preparing for the advertisement. Everything was in making: the studio and the camera were booked, Jo agreed to help us with the filming, my friend Joao confirmed to be in our add, I prepared the choreography and Vivien sent us her beautiful songs, we had the... Continue Reading →

Trade fair

Preparing for the trade fair was hard, mainly because  the product wasn't ready and we felt like we didn't have enough to put on the stand. After few meetings and a lot of brainstorming we made decisions of what we should present. The feeling I had about our stand on the day of the trade... Continue Reading →

Bright Ideas Sprint !

This semester started very dynamically. We started working on our first MVP and the preparation for the trade show. We had to make decisions about our logo, finalise the name, pick materials, contact tailors, design the stand… and stay calm. So many decisions to make. I feel a bit overwhelmed with the amount of work... Continue Reading →

New Year – New Challenges

  Last semester was intense and challenging, but for sure worth the hard work I put in it. Last week we started the new term and I can already feel the weight of responsibilities that await. We were introduced to the new module -Experiencing the Creative Industries. The aim of this module is to get... Continue Reading →

Dragon’s Den

The last few weeks were very intense. We only came up with our idea two weeks before the Dragons’ Den and we had a lot to work on. We had to specify many things regarding our product. Create an initial design, come up with the name and prepare five minutes presentation. The whole team worked... Continue Reading →

What is MVP ?

In my previous blog about the new venture development, I wrote about the Lean start-up technique and build – measure- learn process presented by Eric Ries in the ‘The lean start-up: How constant innovation creates radically successful business’. One of the tolls of the lean start-up approach is creating an MVP (minimum valuable product) What... Continue Reading →

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