‘How might we’? Empathising and brainstorming!

In the 6th week of our start-up journey, we have been given a task to redesign a service or a product that doesn’t meet our expectations. Our first attempts to find a start-up idea brought nothing more, but a failure. We found many different problems from paper coffee filters that always break, stepping in a... Continue Reading →

Advertisements

The gift- giving challenge

In our first class of design thinking we have been given an introduction task. The challenge was to redesign the gift-giving experience for one of our classmates in less than 1h. I was working with Ed. We started off with an interview. Each of us had only 4 minutes to ask questions and grasp a... Continue Reading →

Strategy

When we were first introduced to the strategy, the Trojn Horse popped in my mind. I still remember the story from history lesson about guarded by its soldiers and impossible to enter Troy city and Greeks who developed a strategy to conquer the city and end the war. Greeks built a huge horse and left... Continue Reading →

Profit & Loss – financial statements

It is very important for every entrepreneur to understand basic accounting rules in order to predict the success of the business. Knight (2017) presents words of Richard Ruback, a professor at Harvard Business School ‘If you can speak the language of money, you will be more successful.’ The success lies in understanding, even though many... Continue Reading →

‘Product – Me?’ BRANDING

When we think about the word “brand”, the first thing that comes to my mind is business. Companies communicate with customers, by ‘branding’ their products. Therefore, they highlight what to expect in terms of quality of their products and values, their brand image. Before, I didn’t consider myself as a brand but what to do... Continue Reading →

Finding a market need and why the lean start-up?

  In the ‘new venture development’ class we spoke about start-ups. What is a start-up? Eric Ries (2011) defines a start-up as ‘an organisation dedicated to creating something new under conditions of extreme uncertainty’. Our course director Janja Song explained: Any person can transform an idea into a business. It’s easy to say, however it’s... Continue Reading →

Intellectual Property

In weeks 5 and 10 we had workshops with Naomi Korn, the Founder and Managing Director of ‘Naomi Korn Associates’- one of the UK’s leading management consultancies specialised in copyright, data protection and licensing. During those classes, we got an insight in Intellectual Property Rights and we applied them to our own professions as well... Continue Reading →

Advertising !

Nowadays, we experience advertisement in every possible form through every possible channel.  The catchy melodies broadcasted on the radio often chase us for days. Video ads interrupt our favourite songs on YouTube. The colourful banners stare at us, wherever we go. Commercial ads are overwhelming and often quite annoying. Nevertheless, there are some advertisement experiences... Continue Reading →

Blog at WordPress.com.

Up ↑

Create your website at WordPress.com
Get started